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NewAI marketer for Meta and Google, now in beta
Marketing
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Roasly plans, builds and runs your ads across Meta and Google, inside the budget you set.
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Sponsored
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Sponsored · Public
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Following For You
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Sponsored
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Promoted
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Same budget, one month
Same $21,400. 2.5× the customers.
One e-commerce account, run by hand, then by Roasly. Same products, same spend, no extra creative team.
Illustrative account. Replace with a real case study before launch.
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Last 30 daysSpend $21,400
Blended ROAS
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CPA
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Purchases
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Wasted spend
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Daily CPA vs target$ per purchase
Day 1Day 15Day 30
Budget split
Meta {{ metaPct }}Google Ads {{ googlePct }}
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↓
$25 → $12 CPA. Here is how Roasly gets there.
How Roasly works
Connect once. Roasly runs the numbers, and the ads.
Nine steps from a messy set of ad accounts to one place that finds the waste, fixes it and tells you what it did.
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northbean.coffee
‹
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›
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Channels
Connect and manage your advertising platforms
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What you can afford to pay
Derived from your business numbers, not from a benchmark.
Avg. order $60−
Product cost $33−
Shipping & fees $7=
Contribution per order $20
Target CPA
$12
From your margins, after a 40% net margin
Break-even CPA
$20
Nothing is approved above this
Current CPA
$25
You pay more per customer than a customer is worth
Where your CPA sitsUnprofitable
$0Target $12Break-even $20You $25
Overview
Cross-channel performance, last 30 days. Syncs every 3 hours.
All channelsGoogleMetaTikTok
Spend
$5,173
Conversions
79
CPA
$65.49
ROAS
2.1×
ChannelSpendConv.CPAROAS
Google Ads$3,12048$65.002.4×Meta$2,05331$66.232.4×Best keyword“linen duvet cover”
$14 per sale · 22 sales
Best creativeMorning pour 4:5
ROAS 5.2×
Above break-even
$1,248
9 items converting at a loss
Actions
What Roasly found in your account, and what it would do about it.
Losing money
$7,513
27 items
Room to grow
$1,920
6 items
Watching
84
no change yet
Break-even
$22.86
per sale
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ApproveDecline
Autonomy
Choose, per channel, how far Roasly goes without asking.
Building on its own
Let Roasly build
$100 committed today$250 daily ceiling
$150 a day left before Roasly has to ask you. It may create up to 3 campaigns a day.
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Manual
Autonomous
Done automatically in the last 24h
✓Paused “cheap duvet covers”: $152, no sales
✓Excluded Facebook Explorer and Instagram Stories
✓Raised Tuesday and Wednesday budgets by 30%
New campaign
Search · Bedding · EU · $40/day
LIVE ON GOOGLE ADS
Congrats! Your 1st campaign is live.
3 ad groups18 keywords6 creatives
Roasly is building the campaign. It goes live on its own, inside your $250 daily ceiling.
Since launch, Roasly is optimising
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All channels
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All your channels
One login, one view. Add or hide channels from the top bar.
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SpendCPA
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Channels in this project
Pick which channels show in the top bar.
Tuesday 29 September
09:41
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Decision log
Everything Roasly suggested, everything you decided, everything that changed.
09:40
Paused 4 ad sets over break-even
Autonomous · Meta
09:12
You approved: exclude ages 55–64
Manual · Meta
Yesterday
Moved $310 from Meta Reach to Google Shopping
Autonomous · Budget
Yesterday
Watching “linen sheets king”: not enough data yet
No change
Mon
New campaign built: Search – Bedding – EU
Autonomous · Google
Assets
Every creative, sorted by channel. Or make new ones.
AllMetaGoogle
MetaGoogle
4:5
1:1
9:16
4:5
1.91:1
9:16Creative studio
Our linen duvet in soft morning light, warm tones, room for a headline.
Text to imageor drop a raw photo
Sleep in.1:1
Sleep in.4:5
Sleep in.9:16
Generate 12 variants
Savings calculator
How much of your ad spend is working against you?
Move the sliders. Roasly works out your break-even point and how much spend usually sits above it.
Monthly ad spend{{ calcSpendL }}
Gross margin per order{{ calcMarginL }}
Likely above break-even every month
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That's {{ calcYear }} a year you could move to what's working.
Break-even ROAS
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Below this, every sale loses money
A "good" 3× ROAS is
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for your margin
Estimate based on typical unmanaged accounts. Your audit uses your real data.
Reviews
Store owners who stopped guessing their ad spend.
★★★★★
Sample reviews, replaced with real ones at launch
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★★★★★
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Your options
Agency, hire, do it yourself, or Roasly.
Most store owners weigh these four. Here is how they compare on what matters.
Agency
In-house hire
Do it yourself
What it costs
Retainer + % of spend
A full salary
Your evenings
✓From $79 / month
How often it acts
Weekly or monthly
Office hours
When you find time
✓Every 3 hours, 24/7
Judged against your margins
Usually ROAS
Depends on the hire
Rarely
✓Always
Neutral across channels
Leans to its specialism
Leans to what they know
Follows platform tips
✓Yes, budget goes where it earns
You approve changes
Sometimes
Yes
Yes
✓Yes, or autonomous inside your limits
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See your first ads in under a minute.
Add your website. Roasly reads it and drafts ready-to-run ads for Meta and Google.
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Pricing
One fixed price. Credits for anything extra.
Every plan includes managed ad spend and credits each month. Go past them and credits cover the difference. Your campaigns never stop.
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Included each month
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How credits work
1 credit = $1
Credits cover anything beyond your plan's included amounts.
10 credits
per $1,000 of extra ad spend
1 or 5 credits
per AI creative (image + copy variants), or per AI video
15 credits
per month for each channel beyond your plan
Included credits reset each month. Credits you buy never expire.
Top up anytime
50 credits · $50
150 credits · $150
500 credits · $500
Prices in USD, billed monthly. Ad spend is paid to Meta, Google and the other platforms directly — Roasly never touches your ad budget.
Safe to connect. Easy to leave.
Closed beta by invitation · plans from $79 / monthCancel anytime, campaigns stay yours
✓
Your accounts, your billing
Roasly works inside your ad accounts. Nothing moves.
✓
Never trains on your data
Used only to run your campaigns. Never pooled or sold.
✓
Every change logged
See what changed, when and why. Undo in one click.
✓
Your data stays protected
Encrypted in transit and at rest. Data processing agreement and sub-processor list on request.
Also connects with
SlackTelegramHubSpot, GA4 soon
FAQ
Questions, answered straight.
Something else on your mind? Email us and a real person replies.
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Talk to us
Tell us about your store. We'll show you the numbers.
Share a few details and we'll come back within one working day with a first read on your break-even CPA and where your spend is going.
@[email protected]
◷Reply within one working day
✓
Thanks, {{ leadFirst }}.
We've got your details and will be in touch within one working day.
One raw photo in. A week of posts out.
Upload your product shots as they are. Roasly writes the captions, resizes for every channel, schedules at the times your audience is online, and publishes on its own.